New year and another quote for Creative interviews, this time with Mat Zucker, Global Executive Creative Director Razorfish. The interview can be read in its entirety here. I can certainly agree with this sentiment and can also easily see myself falling into this trap! I have never been an overly decisive person. Take for instance this design. Under a tight timeframe for me (one evening to complete), I initially thought I would keep it simple and stick to black and white. The style of lettering kind of lent itself to this and it seemed like a clean answer. Ultimately though, I couldn't stop myself from throwing in a bit of color to see how I liked it. Although I kind of liked it, in the end, I decided that it was better off with less going on, as well as the thought that the profile didn't read as well in multiple colors. When I started out, I just worked the lettering in the rounded shape, playing off the waviness of "wishy washy." It wasn't until I was nearly done, that it occurred to me that it might be a bit more interesting to add the nose and eye to make it into a profile. Anyone prefer the more colorful version? Ahhhh... the indecisiveness continues ;)
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