Tuesday, November 26, 2013

40 days of lettering... day 22!

This weeks's creative interviews feature was with Jim Haven, chief creative officer and founder of the ad agency, Creature, based out of Seattle. This quote was a little longer than I realized at first glance. Although I really like the message, it was not something that leant itself to an obvious image, like some that I have done in the past.  It took a little more thought on my part, to try to adapt the lettering somehow to the overall theme. How do you represent failure as a form of success in contrast to compromise? The word failure itself, brought to mind the fact that it starts with the letter "F," which definitely has a negative school connotation, so I decided to highlight the first letter in regards to a report card. This opened up the possibility of adding a report card image somewhere, in this case, it ended up as a background element. I thought that placing the words as part of steps with failure at the top might reflect a general sense of progression, as a good thing, with failure making it all the way to the top. I squished part of "compromise" to connote its meaning. I would have liked to work in a figure but overall, I'm happy with how it turned out. I think I will try to incorporate more ephemera into these pieces, where I can. I think it adds a nice element to contrast with all the vector.

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