This weeks's creative interviews feature was with Jim Haven, chief creative officer and founder of the ad agency, Creature, based out of Seattle. This quote was a little longer than I realized at first glance. Although I really like the message, it was not something that leant itself to an obvious image, like some that I have done in the past. It took a little more thought on my part, to try to adapt the lettering somehow to the overall theme. How do you represent failure as a form of success in contrast to compromise? The word failure itself, brought to mind the fact that it starts with the letter "F," which definitely has a negative school connotation, so I decided to highlight the first letter in regards to a report card. This opened up the possibility of adding a report card image somewhere, in this case, it ended up as a background element. I thought that placing the words as part of steps with failure at the top might reflect a general sense of progression, as a good thing, with failure making it all the way to the top. I squished part of "compromise" to connote its meaning. I would have liked to work in a figure but overall, I'm happy with how it turned out. I think I will try to incorporate more ephemera into these pieces, where I can. I think it adds a nice element to contrast with all the vector.
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