Today's piece is a quote from Dan Shepelavy, Executive Creative Director of the Brownstein Group, from a feature over at creative interviews. This quote was a little more lengthy than what I am used to, but I took it as a personal challenge to figure out how to make it mesh! My first thought was to make it fit within the overall shape of a curvacious beer can. That actually might have worked, if it wasn't for the fact that "Kardashian" kept falling right where I was putting the beer can's "waistline," i.e. the narrowest part! Anyway, I had more success once I worked the lettering within the context of a standard can. It's an interesting quote, nonetheless and worth the read to get his take on today's advertising world.