Tuesday, January 7, 2014

40 days of lettering...day 26

New year and another quote for Creative interviews, this time with Mat Zucker, Global Executive Creative Director Razorfish. The interview can be read in its entirety here.  I can certainly agree with this sentiment and can also easily see myself falling into this trap! I have never been an overly decisive person. Take for instance this design. Under a tight timeframe for me (one evening to complete), I initially thought I would keep it simple and stick to black and white. The style of lettering kind of lent itself to this and it seemed like a clean answer. Ultimately though, I couldn't stop myself from throwing in a bit of color to see how I liked it. Although I kind of liked it, in the end, I decided that it was better off with less going on, as well as the thought that the profile didn't read as well in multiple colors. When I started out, I just worked the lettering in the rounded shape, playing off the waviness of "wishy washy." It wasn't until I was nearly done, that it occurred to me that it might be a bit more interesting to add the nose and eye to make it into a profile. Anyone prefer the more colorful version? Ahhhh... the indecisiveness continues ;)

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